SERVICES USED
Illustration, Logo Design, Brand Design, Figma Wireframing, & Website Design.
A WELLDONE STUDIO CREATION BY
Indiah Weldon
Emma Clarke
Indiah and Emma developed the full brand identity and digital strategy for Tiger Lilly, a South African athleisure brand focused on empowering women through stylish, functional, and locally-inspired activewear. Their work centred on creating a bold, cohesive, and user-focused brand that blends performance, confidence, and lifestyle aesthetics across both digital and physical touchpoints.
The project included a detailed website redesign and content strategy, featuring curated visuals, interactive product showcases, and lifestyle storytelling that highlights Tiger Lilly’s unique blend of comfort, style, and local flair. Indiah and Emma also conceptualised engaging social media campaigns and digital experiences that connect with the audience, showcasing how Tiger Lilly empowers women to move confidently and express themselves through fashion-forward activewear.
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