SERVICES USED
Ideation, Illustration, Brand Pattern Development, Full Brand Identity, Campaign planning, Advertising Strategy, Visual Mockups
A WELLDONE STUDIO CREATION BY
Indiah Weldon
Indiah developed the full brand identity and campaign concept for Yummeee Sweets, a South African confectionery brand celebrating playful, indulgent treats with a modern and vibrant twist. Her work focused on creating a fun, approachable, and visually striking brand that blends joy, creativity, and local flavour through engaging storytelling and mouth-watering visuals.
The project included a detailed content strategy with curated posts for Instagram and TikTok, showcasing product highlights, behind-the-scenes sweet-making, and playful, interactive content that engages the audience. Indiah also conceptualised and produced a promotional video capturing the essence of delight showing how every sweet bite from Yummeee Sweets brings smiles, shared moments, and a little burst of happiness to everyone.
